Meet Iris

Everything you need to make a video about Iris, Submagic’s AI editing agent. Read this page top to bottom once, then use it as your checklist while you film.

What is Iris?

Iris is Submagic, power‑built. You pick an editing style you like, upload your raw footage, and Iris edits the whole video in that style: cuts, b‑roll, captions, music, sound effects, animations and motion graphics.

The one‑liner: Upload raw. Stand back. Publish.

• No editing skills needed. You don’t even have to cut your footage first.
• Any style you want. Use one of our templates, or paste any reel or short and Iris copies its editing style 1:1.
• Still in control. Tweak the result by chatting with Iris, or edit captions, b‑roll and music by hand.

How it works

How Iris works in five steps

1. Pick a style. Browse the templates, or paste a link to any reel or short you’d like to copy. Click Use template.
2. Upload your raw footage. Drag it in, or import from your phone or Google Drive. No need to remove pauses or bad takes.
3. Iris edits it all. It cuts pauses, removes bad takes, adds b‑roll, captions, music, SFX and motion graphics, and matches the style you chose. This takes about 10–20 minutes.
4. Tweak it. Chat with Iris (“make the hook punchier”), or open Edit manually.
5. Export your ready‑to‑publish video.